Love your shirt

When I hear my customers talking about my shirts they use words like classic, elegant, fresh, beautiful, quality. Which is great as this is exactly what I am trying to create.
Like a well tailored jacket, a fitted shirt should flatter the figure. The biggest problem (if you'll pardon the expression) for women in the UK is gapping at the front. Its uncomfortable and looks unprofessional in the work environment. My shirts are helping to combat this problem as there is a slightly more generous dart at the bust line. I can't get it right for everyone, but so far I have a small following of ladies who can now relax knowing that the boss is actually listerning to what they are saying.
I always try to use fabric colours that complement skin tone. As I travel the country visiting horse trials and shows, I make sure that the shirts will work with the country style of tweed or jeans as well as for the office.
I always use 100% good quality cotton, mostly from Italy, as they produce consistant quality and interesting detail in their shirting cottons. In my thrid year of business, I am now getting many repeat customers. They are pleased with how their shirts have worn and washed and are coming back for more - no better recommendation.
At the moment, I offer a size bridge of 8-18, I'm always available on the phone (07784 501 425) if anyone needs advice and as a mailorder business, I offer free returns and exchanges by post.
Technically, I can call myself an international company, as I have shipped a couple of shirts as far as Australia (although one of them was my cousin).
My main focus is getting right for ladies in the UK.
My claim to fame is that the equestrian Team GBR use my Sophie Red/Navy stripe shirt for their formalwear uniform and will be wearing them at the FEI World Championships in Kentucky this year. If the name William Fox-Pitt means anything to you, you will know that I am going to be custom making a few of these shirts.
...this hopefully will also expand my range to include men's towards the end of this year.